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The Mesh : Why The Future Of Business Is Sharing Jeff Kinney plus collect your new andMost businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls 'Mesh' businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. "The Mesh" gives companies a better